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The modern B2B buying journey is more self-guided and digital than ever before. Selling organizations are focused on optimizing self-service interactions in the preferred delivery mechanisms and formats of their buyers. Enabling the empowered B2B buyer requires conversations with sellers that sense and respond to buyer needs, spoken and unspoken, across complex and connected buying journeys. 

Conversational AI helps B2B organizations meet buyers where they are in their journey, enabling their buyers and customers in the moment while informing the next interaction.


Key takeaways:

  • Trends in buying behavior and technology shaping conversational interactions in B2B 
  • How to capture and leverage buying signals from conversations to improve the sales process
  • Understanding the role of Virtual Assistants and Conversational AI in the marketing and sales tech stack 

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About the Speakers: 

Rashmi Vittal 
Chief Marketing Officer at Conversica

Rashmi Vittal brings to Conversica extensive experience in building marketing strategies and teams for both start-ups and large enterprises. Prior to joining Conversica, Rashmi led marketing for SAP Customer Data Cloud after the successful acquisition of Gigya, a customer identity management start-up, where she was responsible for the go-to-market strategy, product marketing, digital, content, communications and field marketing strategy. Rashmi has held various marketing leadership positions at IBM, Oracle and Neustar. Rashmi holds a Masters of Business Administration from the F.W. Olin Graduate School of Business at Babson College.

Tech Talk: Leveraging Virtual Assistants and Conversational AI to Enable Buyers and Sellers

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Thursday, June 24th at 10:00am PT

Jessie Johnson 
Principal Analyst, AI & Marketing Automation Strategies at Forrester

Jessie is a principal analyst in demand and account-based marketing research focused on real-time buyer enablement, conversational interactions, and emerging trends in program design and activation to fuel the revenue engine. As a practitioner, Jessie has more than 15 years of experience in both inhouse and agency roles leading key areas of demand creation, digital strategy, and content marketing for B2B organizations, integrating automation technologies and actionable intelligence into campaign architecture and optimization techniques. Jessie holds a BA in English and an MFA in creative writing.

Anne Slough 
Principal Analyst, Sales Operations Strategies at Forrester

Anne has a rich history of directing senior-level executives in developing their corporate strategies and performance improvement initiatives, especially related to sales, sales enablement, sales operations, and customer experience. She has an extensive background in developing business plans, diagnosing operational gaps, implementing results-oriented sales initiatives with organizations of all sizes, and helping organizations create and live their brand promise. Anne joined Forrester through the acquisition of SiriusDecisions. Prior to SiriusDecisions, Anne held key consulting, business development, and leadership roles in which she partnered with organizations to improve their workforce and business performance by focusing on strategy, culture, and talent needs. Anne received a BA in English and communications and a master’s degree in English from East Carolina University in Greenville, North Carolina.


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